YARDBIRD

At Yardbird, a modern izakaya renowned for its yakitori grilled over binchotan charcoal, I had the privilege of providing comprehensive art direction for all outgoing media. Throughout this project, my key responsibilities included:

Art Direction: Oversaw the visual identity across various platforms, ensuring a cohesive brand presence.

Social Media Planning: Developed and curated engaging social content that resonated with the audience.

Design of Marketing Materials: Created numerous posters and promotional materials to enhance brand visibility and attract customers.

Product Packaging: Designed packaging that reflects the quality and craftsmanship of Yardbird’s offerings.

Website Management: Maintained and updated the website, including the setup and execution of an online store to facilitate customer engagement and sales.

This collaborative effort contributed to Yardbird's continued success as a standout destination in Hong Kong’s dining scene.