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Creative direction.
Brand building. Commercial instinct.

Hong Kong

Christopher Flynn

Making brands felt.
Making things happen.

I connect creative direction with commercial thinking.
Building brands, experiences and the systems
that help them grow.

Giando GroupWebsites, booking journeys and digital marketing ↗︎
↓

Selected work (01—05)

Scroll to explore ↘︎

Art direction · Packaging · Digital

Hospitality

01 / 05

Brand identity · Spatial · UI design

Food & sustainability

02 / 05

Art direction · Content strategy · Production

Luxury hospitality

03 / 05

Brand direction · Campaigns · Web

Food & culture

04 / 05

Graphic design · Music · Community

Independent culture

05 / 05
Selected work / Hospitality, lifestyle & cultureExplore all 20 projects ↓

Brand × Business

Giando Group / February–October 2026

I built the
digital operation.

Digital marketing for hospitality

I built five websites, connected search and reservations across three restaurants, and ran paid acquisition for dining and private events. Giá and Dedica set new dining highs, and leadership could track what marketing delivered.

Record dining months

Giá and Dedica averaged more diners after relaunch. Dedica set successive monthly highs.

Private events

My campaigns and enquiry pages brought in private dining leads that venue teams could follow up and quote.

Retail email restored

I addressed sender reputation with Google and set up new sending domains to restore deliverability.

The full picture (20 projects)

Selected work ↑

More work.
Same instinct.

Identities, campaigns, spaces, screens.
And things made for the scene.

20 projects
From complete brand worlds to a single piece of artwork.Explore commercial impact ↑
The connecting thread

Good creative gets people
to feel something.
Great brands turn that
feeling into momentum.

Taste, craft and a reason to exist.

A little context

Based in Hong Kong / Shaped by everywhere
Christopher Flynn

A creative eye.
A commercial head.
A cultural pulse.

Request my CV ↗︎

I’m a creative and brand leader with 9+ years of international experience across hospitality, lifestyle and culture.

My work moves between identity systems, art direction, campaigns and physical spaces. More recently, that has grown to include the digital infrastructure, customer journeys and commercial thinking that help a brand thrive.

Before Giando Group, I led art direction and brand work at HECHO, partnering with names including Yardbird, RONIN, KIN and The Upper House. Outside the studio, I’m part of Hong Kong’s independent music and arts communities, as a designer, cultural programmer and DJ.

Creative & brand

Art direction
Brand identity & architecture
Campaigns & content
Photography & production

Commercial & cultural

Digital growth & performance
CRM & customer journeys
Team & agency leadership
Cultural programming

Along the way
2026—Now

Giando Group

Digital Marketing Manager
Acting Head of Digital & Growth

2021—2025

HECHO

Art Director & Brand Lead

Ongoing

Independent practice

Art direction, culture & community

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