UP!HEALTH

For Up!Health, I led the creation of their entire brand identity, crafting a cohesive and impactful visual and strategic presence. From designing the logo to developing typography, color palettes, and style guides, I ensured every element reflected their core values of calm, approachability, and trust.

In addition to art direction and creating a comprehensive brand guideline, I designed their website with a focus on user experience and search engine optimization (SEO). This included writing metadata and implementing strategies to enhance their visibility on Google.

The result was a fully realized brand identity that not only resonated with their audience but also positioned Up!Health as a trusted name in their field.