In 2023, The Upper House enlisted HECHO to revamp their social media presence, recognising the need for a fresh, cohesive strategy. As the Art Director on this project, my responsibilities included:

Visual Direction: Directed photoshoots, ensuring the visual execution of images met high standards and reflected the hotel's luxury aesthetic.

Content Planning: Developed a comprehensive content feed strategy that aligns with the brand’s vision and audience.

I also crafted a robust social media strategy that defined content pillars and presentation styles, enabling consistent art direction while satisfying the brand’s internal marketing objectives.

In addition to these core elements, I designed menus for events, crafted engaging stories, and produced collateral for pop-up store initiatives, further enhancing The Upper House’s brand presence across digital platforms.