RONIN

In 2023, I had the opportunity to develop RONIN Snack Bar’s brand identity, from a word mark and a few colours to a comprehensive brand direction. Drawing inspiration from vintage magazine advertisements, pop graphic styles, and contemporary dining trends, the updated RONIN presents a more approachable and casual take on “finer” dining.

Art Direction Oversight: Continuously guided the brand’s visual identity throughout the rebranding process and throughout its operation.

Website Redesign: Developed a modern, user-friendly website that reflects the restaurant's ethos and enhances customer engagement.

Menu and Collateral Design: Created visually appealing menus and flyers, ensuring all branded materials were ready for the restaurant’s reopening.

Social Media Strategy: Planned and curated the brand’s social media feeds to foster community engagement and promote offerings.

Weekly Marketing Communications: Designed targeted marketing materials to effectively communicate with the audience and drive interest.

This project successfully positioned RONIN Snack Bar as a vibrant destination for casual yet refined dining experiences.