HONBO

At Honbo, I played a pivotal role in shaping the brand’s art direction and graphic design needs. My responsibilities encompassed a wide range of creative tasks, including:

Art Direction: Developed a cohesive visual identity that reflects Honbo’s mission and values.

Graphic Design: Created both printed and social media assets to engage customers and promote the brand.

Content Planning: Developed shot lists to ensure all content aligned with the brand’s image and messaging.

Menu Design: Crafted menus that showcase the offerings while enhancing the dining experience.

In 2022, as Honbo expanded to Singapore, I provided support by designing opening posters and promotional materials, helping to introduce the brand to a new audience.